High inflation and bad economic forecasts for 2023 are already making people think. By 2022, consumers had shifted their spending on luxury items such as high-end smartphones to more essential purchases such as health and food.
Apple ve Samsung While giants such as these are taking a small share of the market, we can say that the worst scenario of the last 10 years has been experienced in general terms.
Phone market not looking good for 2023
Smartphone manufacturers will begin to heal after an all-around lousy year in sales. However, according to Canalys reports, worldwide shipments for the 4th quarter of 2022 fell 17 percent compared to 2021. prediction is being done. Annual sales fell 11 percent year-over-year to just under 1.2 billion, the worst results the industry has seen in a decade.
Apple While dominoing 20 percent of the market, Samsung continues to hold 25 percent of the market. If we look at Chinese manufacturers Xiaomi, Oppo ve Vivo It has a falling rate with 11, 10 and 8 percent market shares, respectively. Apple’s recently iPhone 14 The launch of the Galaxy S23 series could ensure that it remains strong in the market, at least until the upcoming release of the Galaxy S23.
However, apart from gains in market share, all sellers actually had a rough year. Canalys Research Analyst Runar BjørhovdeAccording to , especially the technology sector experienced a significant contraction.
Manufacturers were able to reduce inventory in high-end stocks during the holiday season, but overall, “Q4 of 2022, Q4 of 2021” was in stark contrast to high demand and dwindling supply constraints. In 2022, people are more concerned with paying their rising bills than upgrading to the latest and greatest technology.
How was the year 2022 for you?